Being negative has never been so positive!
La Croix-Rouge de Belgique (the Francophone Belgian Red Cross) needs to maintain a sufficient stock of blood all year round to meet the needs of hospitals. Among the most valuable profiles are donors with O-negative and B-negative blood types. So what’s the problem? Even though most Belgians know their blood type, there are still too […]
Digital first with Subaru
To support the launch of its new 100% electric range across the Benelux, Subaru entrusted The Crew with the creation of a campaign designed to generate awareness, dealership traffic and test drives. In a crowded EV market saturated with technological promises, we chose to put the experience back at the centre of the message with […]
Driven by what you love
Supporting the launch of Solterra and Uncharted, this campaign positioned Subaru as a credible and reassuring EV player by combining its trusted DNA of safety and driving pleasure with strong ownership benefits and a powerful multi-channel rollout.
This yellow doesn’t save lives
To help double plasma donations by 2029, The Crew and Croix-Rouge de Belgique launched a bold, offbeat nationwide campaign that uses humor and striking contrasts to turn attention into life-saving action.
A heart like no other
For the 2025 national Heart Week, we created a hopeful, story-driven campaign on congenital heart disease, transforming patients’ unique heart drawings into powerful symbols worn proudly to raise awareness and funds for research.
Full control zero worries
Launched around the Brussels Motor Show, this campaign boosted visibility and dealership quote requests for Subaru’s ICE models by combining attractive motor show offers with a performance-driven digital strategy focused on reliability, safety and comfort.
My vaccine, in blind trust
With over 243 pharmacies across Belgium, the brand promoted a simple 3 step journey: book, order, vaccinate, all guided by the pharmacist, your most trusted health ally. The campaign aimed to raise awareness of flu and COVID vaccination, increase in pharmacy appointments, and highlight the ease of the service through a seamless booking process. Based on a simple human truth: getting vaccinated is […]
Wonderservice, your trusted garage
Following the launch of Wondercar, the largest bodywork network in Belgium, Wondergroup (part of the D’Ieteren group portfolio) launched over a year ago Wonderservice, a multi-brand trusted garage network: from diagnostics to car maintenance, Wonderservice experts offer all types of services to ensure vehicles’ good health. Early 2024, we started working on the brand’s very […]
What if this is domestic violence?
During the week of International Women’s Day we launch a primary prevention campaign, and we had the great honor of supporting them in this delicate yet engaging task.
Wonder Robot, a moving campaign!
Since 2022, Wondercar and Wonderservice’s WONDER ROBOT campaign has turned road safety education into a fun, engaging platform for young children, driving massive nationwide impact with tens of thousands of safety vests sold out within hours each year.
