An annual national campaign to promote heart health. Each year, we focus on a central theme and encourage the public to learn, get involved, and be inspired. In 2025, we highlighted congenital heart diseases, which is heart conditions that people are born with.

Congenital heart diseases are structural abnormalities of the heart that are present from birth. They are among the most common congenital malformations, affecting approximately 1 in 100 babies… which is significant. In this context, we developed a positive and hopeful campaign highlighting the resilience and potential of people living with a congenital heart condition. The campaign aims to raise public awareness and to collect funds for research. We started from a simple observation: if several people are asked to draw a heart, no two drawings will look alike. This shape is universal, yet… unique. We invited people born with a congenital heart condition to draw their own heart. While drawing, they were encouraged to share their personal stories. From these stories emerged three beautiful, imperfect iron-on patches, symbols to be worn proudly in support of research. To date, the Belgian Heart League has sold more than 1400 patches raising €7,000 for research.. Media mix : posters and brochures for doctors and hospitals, digital campaign and patches.