A year-round campaign designed to normalise common skin concerns, educate consumers and position Multipharma pharmacists as trusted skincare experts.
Multipharma
Skin Treatment
Campaign
Client
Multipharma
Thematic
Awareness Campaign
Services
Guidance & Strategy, Creative Concept, Social Media, In-Store Communication, Content Production
Crew
Gabrielle Marsan, Zoé Quertigniez, Johan Van Ransbeek, Daniëlle Verlinden, Iliana Couvez, Antoinette Ribas, Tony Geudens, Jouwayriah Mohyi Temsamani, Alex Chahine, Jeanne Rézette, Thea Gbenou
Project description
Read more
From oily skin and acne to sun damage, scars and skin ageing, most people will experience skin concerns at some point in their lives. Yet many still struggle to identify the right solution among an overwhelming number of products and conflicting advice.
To address this challenge, Multipharma launched a series of awareness campaigns built around powerful dermatological statistics and close-up, unretouched photography revealing the reality of skin imperfections. By putting the facts – and the skin itself – front and centre, the campaign normalised these concerns and helped consumers recognise themselves in the message.
Beyond awareness, the campaign delivered expert-led educational content through tips, facts and practical skincare advice. Every touchpoint reinforced a simple truth: every skin is different, and personalised guidance makes all the difference.
Rolled out across pharmacy posters, wobblers, digital screens, Meta animations and YouTube, the campaign strengthened Multipharma’s position as a trusted health partner, encouraging consumers to seek tailored advice from their pharmacist through the call-to-action: “Let’s talk about it.”
