By humorously reinterpreting Jean-Luc Fonck’s iconic song “On ira tous à Torremolinos,” The Crew developed a campaign for AVIQ to promote essential protective habits, including vaccination, to prevent respiratory illnesses in winter.
Aviq
When prevention hits the right note
Client
Aviq
Thematic
Awareness Campaign
Services
Multi-channel Campaign, Creative Concept, Content Production, Data Analysis & Reporting
Crew
Ingrid Bedoyan, Antoinette Ribas, Iliana Couvez, Zoé Quertigniez, Johan Van Ransbeek, Bleu Nuit, Toast Production
Project description
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Hospitals came under heavy pressure following intense flu outbreaks, which led to overcrowded emergency departments and long waiting times at the beginning of the year.
In this context, The Crew, commissioned by AVIQ, developed a communication campaign to raise public awareness about essential protective habits, of which vaccination, to better prevent respiratory illnesses during winter.
Our creative take on it? Well, we all forget a password, a phone number, our keys… but rarely the lyrics of a cult song! And who doesn’t know Jean-Luc Fonck’s famous song “On ira tous, tous, tous à Torremolinos”?
We decided to give it a humorous twist:“Et quand tu tousses, tousses, tousses, tousse bien dans ton bras,et quand tu tousses, tousses, lave bien tous tes doigts…”
Jean-Luc Fonck was instantly won over by the idea and enthusiastically took part in the lyrics creation and the recording, adding his playful and humouristic energy to the radio spot.
The creative concept was rolled out across radio, social media, YouTube, OLA, banners, and DOOH, bringing a light-hearted and memorable tone to a serious public health message.
