Being negative has never been so positive!
La Croix-Rouge de Belgique (the Francophone Belgian Red Cross) needs to maintain a sufficient stock of blood all year round to meet the needs of hospitals. Among the most valuable profiles are donors with O-negative and B-negative blood types. So what’s the problem? Even though most Belgians know their blood type, there are still too […]
Joe, a guide to greater independence
Blind and visually impaired people face many challenges in their daily lives, whether at home, in the street, at work or in their social activities. Through its many services, the Braille League supports them in gaining autonomy and navigating everyday life with greater confidence. For this awareness campaign, The Crew and the Braille League wanted […]
This yellow doesn’t save lives
To help double plasma donations by 2029, The Crew and Croix-Rouge de Belgique launched a bold, offbeat nationwide campaign that uses humor and striking contrasts to turn attention into life-saving action.
A heart like no other
For the 2025 national Heart Week, we created a hopeful, story-driven campaign on congenital heart disease, transforming patients’ unique heart drawings into powerful symbols worn proudly to raise awareness and funds for research.
When prevention hits the right note
By humorously reinterpreting Jean-Luc Fonck’s iconic song “On ira tous à Torremolinos,” The Crew developed a campaign for AVIQ to promote essential protective habits, including vaccination, to prevent respiratory illnesses in winter.
My vaccine, in blind trust
With over 243 pharmacies across Belgium, the brand promoted a simple 3 step journey: book, order, vaccinate, all guided by the pharmacist, your most trusted health ally. The campaign aimed to raise awareness of flu and COVID vaccination, increase in pharmacy appointments, and highlight the ease of the service through a seamless booking process. Based on a simple human truth: getting vaccinated is […]
Inclusion begins with accessibility
Accessibility is still too often overlooked in everyday life — especially in media. While cinemas already offer audio description, television and advertising remain largely inaccessible to blind and visually impaired people. For its 2025 awareness campaign, The Crew and the Braille League wanted to demonstrate that solutions do exist. Their TV spot includes audio description, […]
What if this is domestic violence?
During the week of International Women’s Day we launch a primary prevention campaign, and we had the great honor of supporting them in this delicate yet engaging task.
Wonder Robot, a moving campaign!
Since 2022, Wondercar and Wonderservice’s WONDER ROBOT campaign has turned road safety education into a fun, engaging platform for young children, driving massive nationwide impact with tens of thousands of safety vests sold out within hours each year.
The Crew and the Braille League plebiscite mobility for all!
For Mobility Week, The Crew and the Braille League partnered with Voi, Lime, Bolt and Dott to spotlight the everyday obstacles poorly parked e-scooters create for blind and partially sighted people, calling for safer, obstacle-free sidewalks.
