This yellow doesn’t save lives
To help double plasma donations by 2029, The Crew and the Red Cross Belgium launched a bold, offbeat nationwide campaign that uses humor and striking contrasts to turn attention into life-saving action.
A heart like no other
For the 2025 national Heart Week, we created a hopeful, story-driven campaign on congenital heart disease, transforming patients’ unique heart drawings into powerful symbols worn proudly to raise awareness and funds for research.
When prevention hits the right note
By humorously reinterpreting Jean-Luc Fonck’s iconic song “On ira tous à Torremolinos,” The Crew developed a campaign for AVIQ to promote essential protective habits, including vaccination, to prevent respiratory illnesses in winter.
My vaccine, in blind trust
With over 243 pharmacies across Belgium, the brand promoted a simple 3 step journey: book, order, vaccinate, all guided by the pharmacist, your most trusted health ally. The campaign aimed to raise awareness of flu and COVID vaccination, increase in pharmacy appointments, and highlight the ease of the service through a seamless booking process. Based on a simple human truth: getting vaccinated is […]
Inclusion begins with accessibility
Accessibility is still too often overlooked in everyday life — especially in media. While cinemas already offer audio description, television and advertising remain largely inaccessible to blind and visually impaired people. For its 2025 awareness campaign, The Crew and the Braille League wanted to demonstrate that solutions do exist. Their TV spot includes audio description, […]
What if this is domestic violence?
During the week of International Women’s Day we launch a primary prevention campaign, and we had the great honor of supporting them in this delicate yet engaging task.
Wonder Robot, a moving campaign!
Since 2022, Wondercar and Wonderservice’s WONDER ROBOT campaign has turned road safety education into a fun, engaging platform for young children, driving massive nationwide impact with tens of thousands of safety vests sold out within hours each year.
The Crew and the Braille League plebiscite mobility for all!
For Mobility Week, The Crew and the Braille League partnered with Voi, Lime, Bolt and Dott to spotlight the everyday obstacles poorly parked e-scooters create for blind and partially sighted people, calling for safer, obstacle-free sidewalks.
And you, are you sleeping well ?
With the bold question “And you, are you sleeping well?”, the campaign sparked nationwide awareness about the link between sleep and heart health through multi-channel storytelling and a buzz-generating activation with STIB that brought Heart Week directly to early-morning commuters.
