Since 2022, Wondercar and Wonderservice’s WONDER ROBOT campaign has turned road safety education into a fun, engaging platform for young children, driving massive nationwide impact with tens of thousands of safety vests sold out within hours each year.
Committed to road safety since 2022, Wondercar and Wonderservice launch the WONDER ROBOT campaign every October.
The goal? Raise awareness about road safety among preschool and elementary schoolchildren in a fun way.
Since we were targeting a very young audience, we developed a separate graphic charter.
Much more than a fun robot, Wonder Robot is an online platform that helps parents and teachers educate children about road safety using fun educational tools for free. Furthermore, an activation is launched every year to equip young children with safetyvests.
Results:
In 2022: 10,000 yellow vests sold in less than 5 days
In 2023: 35,000 yellow vests sold in less than 48 hours
In 2024: 50,000 yellow vests sold in less than 5 hours
In 2025: 55,000 yellow vests sold in less than 4 hours
