Each year in March, the Braille League launches an awareness campaign to highlight its actions supporting the independence of blind and partially sighted people, inspired this time by a large-scale mobility survey revealing the everyday obstacles they face in the streets.
Following insights from 664 visually impaired individuals, the campaign sheds light on how unexpected obstacles can turn mobility into a real challenge. While promoting simple actions that can improve daily life, the Braille League also showcases its mobility and orientation training programs. With a positive twist, the story follows Bau, who gains enough autonomy not only to attend a concert on her own, but to become the guide herself, a powerful role reversal brought to life across a 360° campaign.
