For Mobility Week, The Crew and the Braille League partnered with Voi, Lime, Bolt and Dott to spotlight the everyday obstacles poorly parked e-scooters create for blind and partially sighted people, calling for safer, obstacle-free sidewalks.
Braille League
The Crew and the Braille League plebiscite
mobility for all!
Client
Braille League
Thematic
Awareness Campaign
Services
Multi-channel Campaign, Creative Concept, Content Production, Data Analysis & Reporting, Guidance & Strategy
Crew
Luc de Tillesse, Damien Walkiers, Delfina Veron Chavane, Suzy De Vos, Delapro’d
Project description
Read more
During the Mobility Week, the Braille League raises awareness of mobility issues for blind and partially sighted people. Unfortunately, for visually impaired people, the road is still partly strewn with unexpected obstacles.
One of the most frequent obstacles, according to a mobility survey carried out by the Braille League, seems to be poorly parked electric scooters. Thanks to allocated parking spaces, a lot has changed in recent months, but there’s still work to be done to achieve obstacle-free sidewalks.
The Crew and the Braille League have joined forces with Voi, Lime, Bolt & Dott to raise awareness among scooter users.
