Accessibility is still too often overlooked in everyday life — especially in media. While cinemas already offer audio description, television and advertising remain largely inaccessible to blind and visually impaired people.

For its 2025 awareness campaign, The Crew and the Braille League wanted to demonstrate that solutions do exist. Their TV spot includes audio description, as do the online videos (OLV), making them accessible to all audiences. The OLVs are also subtitled with enhanced color contrast to improve readability for visually impaired viewers.