“Yes, but…”
Encouraging safe sharing of medical data

Today more than ever, health is a major issue that concerns both patients and the medical staff.
To facilitate diagnosis and improve treatment, the FPS Public Health has therefore launched MyHealth.be, an online portal allowing citizens to share their medical records.

However, more and more people are reluctant for online data sharing for security and/or privacy reasons.

To counter this barrier, the FPS Public Health teamed up with us for its latest awareness campaign with a main objective: inform both citizens and professionals about the secure share of health data and the notions of informed consent.

It is therefore with great enthusiasm that we took up this challenge by adopting a strategic approach and a creative concept focused on “transparency for building trust”.

In the form of a dialogue, “Yes, but…” is a campaign which first acknowledges the fears of targeted audiences to later inform them about the possibilities of data management, consent, control, access rights, and finally, the main advantages of using the portal.

The campaign was carried out through various tools, channels, and platforms: press, social media, radio, TV, OOH, DOOH and a landing page.

The Crew was honoured to have participated in this great project and thus to have supported the FPS Public Health in this major cause.