Hospitals came under heavy pressure following intense flu outbreaks, which led to overcrowded emergency departments and long waiting times at the beginning of the year.
In this context, The Crew, commissioned by AVIQ, developed a communication campaign to raise public awareness about essential protective habits, of which vaccination, to better prevent respiratory illnesses during winter.
Our creative take on it?
Well, we all forget a password, a phone number, our keys… but rarely the lyrics of a cult song! And who doesn’t know Jean-Luc Fonck’s famous song “On ira tous, tous, tous à Torremolinos”?
We decided to give it a humorous twist:
“Et quand tu tousses, tousses, tousses, tousse bien dans ton bras,
et quand tu tousses, tousses, lave bien tous tes doigts…”
Jean-Luc Fonck was instantly won over by the idea and enthusiastically took part in the lyrics creation and the recording, adding his playful and humouristic energy to the radio spot.
The creative concept was rolled out across radio, social media, YouTube, OLA, banners, and DOOH, bringing a light-hearted and memorable tone to a serious public health message.
Client
AVIQ (Agence pour une Vie de Qualité)
Strategist & Account Manager
Ingrid Bedoyan
Concept Providers
Iliana Couvez
Antoinette Ribas
Art Director
Zoé Quertignez
Graphic Designer
Johan Van Ransbeek
Studio
Bleu Nuit
Motion Design
Toast
