Following the launch of Wondercar, the largest bodywork network in Belgium, Wondergroup (part of the D’Ieteren group portfolio) launched over a year ago Wonderservice, a multi-brand trusted garage network: from diagnostics to car maintenance, Wonderservice experts offer all types of services to ensure vehicles’ good health.
Early 2024, we started working on the brand’s very first campaign with two objectives in mind:
Along with the Wonderservice team, The Crew has therefore created the campaign concept based on the following insight:
car breakdowns often happen at the worst times.
Choosing a humorous approach, we developed a film in which a family finds itself in the middle of nowhere, its car broken down.
FILM – FR version
FILM – NL version
The car breaks down during a snowstorm. The children wait patiently on the side while the mother, helpless, tries in vain to solve the problem. She glances at her children. Surprised, she finds them covered in a pile of snow. The three burst out laughing. Better to make a snowman in your garden than to become one!
The message focuses on prevention with the following call to action: “Come to Wonderservice sooner”.
The concept was mainly declined to various digital media and posters.
Psst…we didn’t tell you everything! Rumours say next summer will be hot and a third film will have a shot. Stay tuned!
Client
Wonderservice
Account & Project manager
Ingrid Bedoyan
Art Director
Zoé Quertigniez
Graphic designer
Danielle Verlinden
Production agency
Who Killed Joe
Media agency
Space
