Hot weather campaign

What could be more obvious than to develop a Programmatic DOOH campaign targeting the weather
in Belgium, which is only activated during heatwave alerts?
 
At the request of its client AVIQ (Agence pour une vie de qualité), The Crew, in collaboration with
JCDecaux, set up a campaign designed to raise awareness of the dangers of heat waves.

In the event of extreme heat, we need to be on the lookout for symptoms, both personal
and in the people we come into contact with, which can take the form of exhaustion, nausea, headaches, cramps, etc.

Heatstroke remains a medical emergency, especially for people at risk (babies, the elderly, etc.).
This summer’s alert was activated twice, on the weekend of July 19 and the weekend of August 10.
JCDecaux’s “street, malls and retail” network was used for this campaign, with specific themes selected for each location. 7 visuals invoking advice were developed.