Golden Rules

IBA (Ion Beam Applications S.A.) is the world leader in particle accelerator technology. The company is the leading supplier of equipment and services in the field of proton therapy, considered to be the most advanced form of radiation therapy available today. IBA is also a leading player in the fields of industrial sterilization, radiopharmaceuticals and dosimetry.

Following internal strategy methods, we have learned about their primary motivations and how to enhance knowledge and understanding of this specific field of technology. As their strategic partner, we suggested developing and positioning a unique graphic identity for this market that placed the human aspect at the centre of their communications.