Launched around the Brussels Motor Show, this campaign boosted visibility and dealership quote requests for Subaru’s ICE models by combining attractive motor show offers with a performance-driven digital strategy focused on reliability, safety and comfort.
A promotional campaign highlighting internal combustion engine (ICE) models (Crosstrek, Forester, Outback), launched in the context of the Brussels Motor Show in Belgium.
This campaign aims to drive high-quality traffic and generate quote requests through dealerships, via online model pages and a dedicated campaign landing page throughout January and February. The models are offered at attractive prices with motor show conditions in a changing (electric) market. Subaru’s reliability, safety, and comfort are at the heart of the communication. The campaign targets a broad audience aged 25–64, including Subaru enthusiasts and SUV lovers across FR/NL markets, excluding electric vehicles. Media mix: Meta posts/videos and Google Ads.
