Supporting the launch of Solterra and Uncharted, this campaign positioned Subaru as a credible and reassuring EV player by combining its trusted DNA of safety and driving pleasure with strong ownership benefits and a powerful multi-channel rollout.
Subaru
Driven by
what you love
Client
Subaru
Thematic
Leads Campaign
Services
Guidance & Strategy, Creative Concept, Print & Digital Campaign, Content Production, Data Analysis & Reporting
Crew
Joëlle Belangé, Gabrielle Marsan, Iliana Couvez, Zoé Quertigniez, Johan Van Ransbeek, Tony Geudens, Option Media, Robert & Marien
Project description
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A campaign supporting the launch of two new electric models (Solterra and Uncharted) designed to establish Subaru as a credible and reassuring player in the EV landscape.
This campaign aims to demonstrate that Subaru EVs embody the same DNA as their internal combustion engine models (driving pleasure, safety, and reliability) while removing the traditional barriers associated with electric mobility. Subaru’s KPIs are highlighted: full options, unlimited mileage, 8-year warranty and 8 years of free maintenance. The campaign targets a broad audience aged 25–64, including Subaru enthusiasts and EV lovers across all brands in the FR/NL markets. Media mix: press, Meta posts/videos, Google ads and video screen at the Brussels Motor Show.
