What if this is domestic violence?

The challenge was huge: not only realizing an aesthetically captivating campaign addressing an a priori reluctant audience but also conveying an impactful message while avoiding stereotypes and moral judgment. We also had to show a variety of behaviors that come under the heading of domestic violence, using a storytelling approach that would raise awareness among the audience.

Thus, we decided to tell the story of a couple, Sam and Julie, in everyday situations that lead to two different outcomes depending on whether they are in a respectful relationship or a controlling one.
The violence is implicit and often considered trivial: Sam humiliates, belittles, controls, and disqualifies his partner through his behaviors, but most importantly, words.

We implemented this idea by producing four short movies (30″ + 60″) as the core content of the campaign and turning them into fine craftsmanship thanks to meticulous global work that privileged authenticity, intimacy, emotions, and nuances.