The 12-12 Consortium, which unites seven humanitarian organisations coordinating fundraisings in Belgium, was looking for a partner agency to help launch a prompt and clear fundraising campaign.
The objective? To set up a campaign as quickly as possible, from creation to execution of the media plan, aiming to collect funds for Ukraine. We were in charge of creative concept, cross-channel digital strategy, production of assets, implementation, and reporting.
We have set up a multidisciplinary team, including backups and a workflow in case of a fundraising appeal, allowing us to launch a campaign in just 72 hours.
Gilles Van Moortel
Suzy De vos
Melissa De Coninck
Delfina Veron Chavanne
Head of media
Head of production