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Following the launch of Wondercar, the largest bodywork network in Belgium, Wondergroup (part of the D’Ieteren group portfolio) launched over a year ago Wonderservice, a multi-brand trusted garage network: from diagnostics to car maintenance, Wonderservice experts offer all types of services to ensure vehicles’ good health.
Early 2024, we started working on the brand’s very first campaign with two objectives in mind:
Along with the Wonderservice team, The Crew has therefore created the campaign concept based on the following insight: car breakdowns often happen at the worst times.
Choosing a humorous approach, we developed a film in which a family finds itself in the middle of nowhere, its car broken down.
It’s raining cats and dogs; the car breaks down with smoke coming out of the hood. While the father tries to find a solution, the mother and the two children wait impatiently on the side of the road when suddenly, a car passes at full speed and splashes him. Seeing their soaked dad, the children laugh. Think a shower is always refreshing? We bet you’d rather take one at home!
The message focuses on prevention with the following call to action: “Come to Wonderservice sooner”. The concept was mainly declined to various digital media and posters.
Psst…we didn’t tell you everything! Rumours say snow season is just around the corner and another film’s about to be unveiled with wonder!
Client
Wonderservice
Strategic Leader & Creative
Damien Walckiers
Account & Project Manager
Ingrid Bedoyan
Art Director
Zoé Quertigniez
Graphic Designer
Danielle Verlinden
Production agency
Who Killed Joe
Media agency
Space
