The Ligue des familles ambition is a society adapted to the realities of families, which takes into account the expectations of parents.
To achieve a society adapted to the realities of families, the Ligue des familles intends to transform society on the issues of all families, with parenthood as a privileged angle of attack.
To do so, it implements 5 modes:
Its image with the general public is outdated and requires deep reflection and a rethinking of its positioning and tone.
In a first phase, the agency, in close collaboration with the Ligue des Familles, undertook a global reflection on the Ligue/Ligueur brands.
In a second phase, the agency, with the help of Studio Unanim, developed a new graphic charter, a new logo including its variation as well as two new websites:
Today, the mission of the agency is in reflection concerning a campaign to collect donations.