06.22

Ligue cardiologique belge

Mieux Reconnues, Mieux Combattues

Services

Guidance & Strategy

Creative Concepts

Multi-channel Campaigns

Data Analysis & Reporting

Content Production

Cardiovascular diseases have long been linked to male health issues.
Little did we know, they are also a women’s affair – to be more precise, a concern.
To raise awareness among the public and more specifically women and medical professionals, we have developed this engaging, almost militant campaign for the Belgian Cardiological League (Ligue Cardiologique) with one objective: Inform women about cardiovascular diseases, preventive actions, symptoms identification and treatment.

Embracing women rights and their access to proper heart health assistance, our campaign revolved around the tagline “Mieux reconnues, mieux combattues” with an impactful activist-like approach in order to shed light on the matter, grasp women’s attention, engage a maximum of influencers and generate PR buzz.

The campaign success is the result of a strong concept transmitted through the right funnels, channels and communication tools such as a social media campaign aiming at redirecting targeted audiences to an informative landing page, stickers, flyers, leaflets and a press kit, to name a few.

Credits

Client
Ligue Cardiologique Belge

Contacts
Sandrine Daoud
Audrey Velghe

Creative Director
Damien Wlackiers

Creatives
Delfina Veron
Margaux Goethals

Account
Luc De Tillese

Strategy
Damien Walckiers

Project campaign manager
Ingrid Bedoyan

Head of production
Dora Mariage

Graphic Design
Margaux Goethals
Danielle Verlinden

Campaign Manager
Rik Peetermans

Data Analysis
Rik Peetermans