03.22

Braille League

My Independence Day

Services

Guidance & Strategy

Creative Concepts

Multi-channel Campaigns

Digital Development

A different view on the Braille League.

We worked hand-in-hand with the Braille League in order to develop the “Rebonds Emploi” campaign, a strong campaign for changing business world’s perception towards blind and visually impaired people.

We also shaped a striking campaign for the Braille League Week that took place in March 2022. “The independence day” aims at raising awareness about visually disabled people, what the Braille League does every day and how we can help it.

We spread the message through a multichannel communication: from the website to the social media, from the TV to the radio and magazines.

Radio spots

Credits

Client
Ligue Braille

Contacts
Christine Massin
Charlote Santens

Creative Director
Damien Walckiers

Creatives
Delfina Veron Chavanne

Account
Suzy De Vos
Luc de Tillesse

Strategy
Damien Walckiers

Graphic Design
Delfina Veron Chavanne

Motion Design
Tim Tassent

Copy Writing
Jérôme Van Den Broeck
Livia Corbelli
Marco Leus

Head of media
WaveMaker

Head of Production
Dora Mariage

Photogaphy
Jean-Michel Byl

Community Manager
Rik Peetermans

Data Analysis
Rik Peetermans

Video Agency
Toast Agency

Radio Agency
BleuNuit