AVIQ

Enjoy every moment thanks to vaccination

Services

Guidance & Strategy

Data Analysis & Reporting

Content Production

Multi-channel Campaigns

Creative Concepts

A couple of months ago, The Crew acquired a new client and is honoured to announce its new partnership with AVIQ, the health agency in Wallonia.

Having just launched our very first campaign “Enjoy every moment thanks to vaccination”, it is with great enthusiasm that we prepare our path towards a fruitful long-term collaboration.

This first campaign aims to encourage target audiences, particularly immunocompromised individuals, people aged over 65, pregnant women and healthcare personnel, to adopt the right preventive actions in order to fight against serious forms of the virus (flu, covid) and the risks of respiratory infections linked to these and to being vaccinated.

Within 3 weeks, our campaign was out!
Our approach to this sensitive topic? Inspired by our team’s experience during the last pandemic, we decided to focus on moments of sharing with friends and family… convivial moments that no one would want to miss: from Christmas dinners to meetings with friends through birthdays. “Enjoy every moment thanks to vaccination” is the outcome of a creative concept with a positive tone, an emotional note, and inclusive communication.

The 360° campaign was deployed through various communication tools: TV spots, digital ads, radio spots, posters, banners, etc.

All video materials for the TV and digital campaigns have been designed to represent these very tender, exciting or sometimes funny moments through 3 different scenes projected through the peephole of the door with different actors representing the targeted audiences:

  • An old couple going to family Christmas dinner;
  • A pregnant woman with her ambulance driver husband who always arrives late and their laid-back friend;
  • A chaotic family composed of a mother, two children and a hyperactive dog.

This campaign came to life in such a shortly manner thanks to a participatory working method with our client and with the great support of our partners: the production house DoubleDouble, the sound studio BleuNuit and the media agency Mindshare.

Radio spot

FR

Credits

Client

AVIQ

Contacts

Tiphaine Dedonder
David Krapez

Media agency

Mindshare

Account manager

Ingrid Bedoyan

Account director

Luc de Tillesse

Strategist

Damien Walckiers

Art director

Delfina Veron Chavanne

Graphic designer

Danielle Verlinden

Production House

DoubleDouble

Film Director and photographer

Xavier Martin

Sound Studio

Bleu Nuit

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