The AVIQ (Agency for Quality of Life) is a public institution in Wallonia. It manages key areas such as Well-being and Health, Disability, and Family

As part of its audio-visual and multimedia campaign design, the AVIQ launched a major call for tenders. Ten agencies were selected to present their strategic notes for a fictional campaign on the theme of accessibility for people with disabilities. The criteria took into account strategy, creative approach, media approach, and financial approach.

In the end, THE CREW agency was selected. This contract is for a period of two years, renewable for a period of one year.