News
The Crew drives
Subaru Benelux
Subaru, a Japanese car manufacturer with its European headquarters in Zaventem, isrecognised worldwide for the robustness and reliability of its vehicles.
This year marks a strategic turning point: Subaru is firmly committed to electrification withthe launch of three new models. To accompany this major development, the brand launched a competition this summer bringing together three agencies, invited to propose acomprehensive strategy integrating strategy, creation and media approach.
After several rounds, The Crew won the trust of Subaru Benelux.
‟ "The enthusiasm, creative freshness and sound thinking of The Crew agency made the difference and convinced me to place my trust in them."”
‟ "My experience in the automotive sector certainly worked in our favour. But it was above all the energy and commitment of the whole team that enabled us to win this exciting project, of which we are very proud."”
The handover is immediate. An ‘Always-on’ campaign is currently underway.
