2025 already seems far behind us, while a new year full of ambitions is on the horizon. However, the PUB team has decided to take one last look back to bring you its selection of the most memorable Belgian campaigns of 2025. This is an opportunity to remember, whether with a smile, nostalgia, or even courage, the highlights that shaped the past year.

The Braille League campaign made a lasting impression, being selected as one of the most noteworthy campaigns.

“What if advertising became accessible to everyone? That’s the bold challenge taken up by The Crew, Toast, PAF, the Braille League, Proximus, and RMB through a unique initiative. A first in Belgium, it marks a turning point in media accessibility and paves the way for more inclusive advertising…”