“Yes, but…”
Encouraging safe sharing of medical data


Guidance & Strategy

Creative Concepts

Multi-channel Campaigns

Data Analysis & Reporting

Content Production

Digital Development

Today more than ever, health is a major issue that concerns both patients and the medical staff.
To facilitate diagnosis and improve treatment, the FPS Public Health has therefore launched MyHealth.be, an online portal allowing citizens to share their medical records.

However, more and more people are reluctant for online data sharing for security and/or privacy reasons.

To counter this barrier, the FPS Public Health teamed up with us for its latest awareness campaign with a main objective: inform both citizens and professionals about the secure share of health data and the notions of informed consent.

It is therefore with great enthusiasm that we took up this challenge by adopting a strategic approach and a creative concept focused on “transparency for building trust”.

In the form of a dialogue, “Yes, but…” is a campaign which first acknowledges the fears of targeted audiences to later inform them about the possibilities of data management, consent, control, access rights, and finally, the main advantages of using the portal.

The campaign was carried out through various tools, channels, and platforms: press, social media, radio, TV, OOH, DOOH and a landing page.

The Crew was honoured to have participated in this great project and thus to have supported the FPS Public Health in this major cause.


FPS Public Health

Valérie Marlier,
Cindy Collart,
Isabelle Van Der Brempt

Strategy Director
Damien Walckiers

Account & Project Manager
Luc de Tillesse,
Suzy De Vos

Art Director
Delfina Veron Chavanne

Graphic designer
Danielle Verlinden

Motion designer
Tim Tassent

Project & Production Manager
Dora Mariage

Livia Corbelli,
Jérôme Van De Broeck,
Marko Leus

Digital Campaign Manager
Rik Peetermans

Sound studio
Bleu Nuit