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IBZ (FPS Interior) is a constantly evolving organization looking for young talents who share the same values about security, democracy, identity, and migration.
Working there is far from being repetitive and old-fashioned. On the contrary, development and flexibility lead the way, several benefits support the everyday work, and learning and taking responsibility are highly encouraged.
But how communicate all this and make it attractive?
LET YOUR AMBITION DRIVE YOU: A NEW EMPLOYER BRANDING
Starting from their ambition and needs, we supported IBZ in creating a new employer branding, job.ibz.be. It aims to recruit new engaged talents, mobilize existing employees, and revamp IBZ’s image. To do so, a coherent brand personality (human, engaging, authentic) and ad hoc content have been conceived, while maintaining a visual link with the main brand.
DRAW UP THE BRAND’S SOUL: BRAND BOOK & COMMUNICATION PLAN
Together with IBZ, not only shaped we job.ibz.be’s visual and written personality, but also we worked on the employer branding’s mission, vision, values for these to be inspiring and accessible at once.
So, job.ibz.be’s brand book gathers all the elements of its soul, including logos, icons, and their usage; detailed writing guidelines in French and Dutch; on- and offline brand applications; social media templates…
On the other hand, the communication plan advises on job.ibz.be’s objectives, targets, funnels, content creation…
LIVEN UP THE BRAND: THE WEBSITE
Thought be a space of information and engagement, the website is the focal point of job.ibz.be to make job offers more accessible and user-friendly, connect people with the organization, inspire them via video testimonials, spread the latest initiatives and much more.
We took care of the strategical conception and UX-creative design.
Plus, we provided content production support.
THINK BIG: THE CONCEPT FOR THE FIRST CAMPAIGN
To boost the perception of job.ibz.be, as IBZ’s employer branding, we realized a unique concept for its communication campaign.
Neologisms in the headline catches the audience’s eye, and people are encouraged to figure out what they mean.
(prodémocratien·ne/prodemocrater; crisesanitarien·ne/gezondheidscrisisser; be-alertien·ne/bealerter; …)
This way, while highlighting the brand’s values, this concept enhances the idea of IBZ as constantly evolving organization offering new jobs for new engaged talents.
Client
IBZ (FPS Interior)
Contacts
Olivier Maerens
Raphaël Greco
Ann Nackaerts
Mieke Monden
Strategist
Damien Walckiers
Account manager
Suzy De Vos
Project manager
Livia Corbelli
Creative
Delfina Veron Chavanne
Margaux Goethals
Graphic designer
Delfina Veron Chavanne
Margaux Goethals
Zoé Quertigniez
Danielle Verlinden
Johan Van Ransbeek
Copywriter
Tony Geudens
Jérôme van den Broek
Data Analyst
Rik Peetermans
Motion Designer
Tim Tassent
