Inclusion begins with accessibility

Accessibility in various aspects of daily life, including media, is often overlooked. While seeing and hearing may seem natural for many, blind and visually impaired individuals face obstacles that exclude them from a wide range of content. Today, cinemas already offer audio description, but television and advertising remain largely inaccessible.

For its 2025 awareness campaign, The Crew and the Braille League have not only ensured that their TV spot includes audio description but have also applied it to their online videos (OLV), making them accessible to all viewers, regardless of their visual abilities. The OLV videos are also subtitled with enhanced color contrast to improve accessibility for visually impaired individuals. Through this campaign, they aim to raise awareness about accessibility and demonstrate that solutions exist.

In this 25-second film, the main character, a blind person, moves forward with confidence. No wonder, her white cane acts like a “magic wand,” making the obstacles in her path visible.

The concept is further developed through posters, radio spots, interviews, a digital campaign, a dedicated landing page, and more.

Inclusion begins with accessibility.
Together, let’s move towards greater inclusion!