Firefighters, a big family at the service 
of the community

The Crew, in collaboration with the Directorate-General Civil Security has developed a communication campaign to promote the profession of firefighter.

The aim is to make the role of firefighters better known to the general public, and to show the diversity of the tasks they perform in the service of the population. The campaign also highlights the administrative and technical staff who work with firefighters.

The firefighters are presented in the campaign as a large family made up of several members, each performing a particular function.

A digital campaign was launched in mid-November November and is running on social networks (Instagram, YouTube, Facebook and Snapchat) for four weeks. Four 30-second films were produced to highlight the different functions. At the same time, material was developed for rescue zones and fire schools. You can find these videos on their You Tube channel (link is external).