Come feed your curiosity

Everything about our customer Kemin is driven by curiosity. It’s the driving force behind their vision to transform lives. With science as its foundation and an inextinguishable spirit of discovery, Kemin strives to improve life for people, pets, plants and animals.

On November 12, 13, 14 and 15, Kemin was present at the Eurotier trade fair in Hanover in the food additives hall with 3 business units of its brand: Kemin Animal Nutrition & Health Europe – Kemin Aquascience – Kemin Biologics. Eurotier is the leading international trade fair for professional animal husbandry and livestock management, showcasing innovations in areas such as cattle, pig, poultry and more. 

The challenge for The Crew was to create a stand representing the 3 business units and Kemin’s new tagline “Compelled by Curiosity™”. We proposed a stand with a closed area with a mystery box into which we integrated observation holes, sensation boxes with Kemin ingredients, shelves to discover the brand’s products, a wall with the Nelson family’s story and a screen for explanation sessions by company representatives. Outside, we developed a convivial area to welcome customers and prospects, with armchairs, a bar, high chairs, plants, …

It was a real success for Kemin, which achieved its main objective: to maintain relationships with its existing customers and attract new ones, thanks to an attractive stand that aroused the curiosity of visitors.

See you in two years…