Being negative has never been so positive!
La Croix-Rouge de Belgique (the Francophone Belgian Red Cross) needs to maintain a sufficient stock of blood all year round to meet the needs of hospitals. Among the most valuable profiles are donors with O-negative and B-negative blood types. So what’s the problem? Even though most Belgians know their blood type, there are still too […]
This yellow doesn’t save lives
To help double plasma donations by 2029, The Crew and Croix-Rouge de Belgique launched a bold, offbeat nationwide campaign that uses humor and striking contrasts to turn attention into life-saving action.
