A heart like no other
For the 2025 national Heart Week, we created a hopeful, story-driven campaign on congenital heart disease, transforming patients’ unique heart drawings into powerful symbols worn proudly to raise awareness and funds for research.
And you, are you sleeping well?
With the bold question “And you, are you sleeping well?”, the campaign sparked nationwide awareness about the link between sleep and heart health through multi-channel storytelling and a buzz-generating activation with STIB that brought Heart Week directly to early-morning commuters.
