A heart like no other
For the 2025 national Heart Week, we created a hopeful, story-driven campaign on congenital heart disease, transforming patients’ unique heart drawings into powerful symbols worn proudly to raise awareness and funds for research.
And you, are you sleeping well ?
With the bold question “And you, are you sleeping well?”, the campaign sparked nationwide awareness about the link between sleep and heart health through multi-channel storytelling and a buzz-generating activation with STIB that brought Heart Week directly to early-morning commuters.
