Being negative has never been so positive!

La Croix-Rouge de Belgique (the Francophone Belgian Red Cross) needs to maintain a sufficient stock of blood all year round to meet the needs of hospitals. Among the most valuable profiles are donors with O-negative and B-negative blood types. So what’s the problem? Even though most Belgians know their blood type, there are still too […]

Digital first with Subaru

To support the launch of its new 100% electric range across the Benelux, Subaru entrusted The Crew with the creation of a campaign designed to generate awareness, dealership traffic and test drives. In a crowded EV market saturated with technological promises, we chose to put the experience back at the centre of the message with […]

Joe, a guide to greater independence

Blind and visually impaired people face many challenges in their daily lives, whether at home, in the street, at work or in their social activities. Through its many services, the Braille League supports them in gaining autonomy and navigating everyday life with greater confidence. For this awareness campaign, The Crew and the Braille League wanted […]

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